An analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by Malaysian consumers

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Citations (Scopus)

Abstract

Consumers' preferences and the decision to purchase fresh produce from a retail store are based on a variety of quality cues. In the quality perception process, quality cues are associated with desired quality attributes (values). Malaysian consumers in the Klang Valley most often associate the appearance of the fresh produce (freshness, colour and firmness) with good taste. Fresh fruit and vegetables without any chemical residues, freedom from pests and diseases, and the origin of the produce were suggested as having a strong correlation with food safety and a beneficial impact on the environment and worker welfare. However, the quality cues utilised by consumers to associate fresh fruit and vegetables that taste good, that are safe, and produced in a way that is good for the environment and worker welfare varies significantly between each desired value.

Original languageEnglish
Title of host publicationActa Horticulturae
Pages75-84
Number of pages10
Volume895
Publication statusPublished - 13 May 2011
Externally publishedYes

Publication series

NameActa Horticulturae
Volume895
ISSN (Print)05677572

Fingerprint

fresh produce
raw vegetables
raw fruit
chemical residues
freshness
consumer preferences
food safety
firmness
valleys
pests
color

Keywords

  • Consumer intercept survey
  • Fresh produce
  • Malaysia
  • Quality attributes
  • Quality cues

ASJC Scopus subject areas

  • Horticulture

Cite this

Chamhuri, N., & Batt, P. J. (2011). An analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by Malaysian consumers. In Acta Horticulturae (Vol. 895, pp. 75-84). (Acta Horticulturae; Vol. 895).

An analysis of the relationship between quality cues and quality attributes in the purchase of fresh produce by Malaysian consumers. / Chamhuri, Norshamliza; Batt, P. J.

Acta Horticulturae. Vol. 895 2011. p. 75-84 (Acta Horticulturae; Vol. 895).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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