Analisis eufemisme kematian masyarakat melayu sarawak dari perspektif semantik kognitif

Translated title of the contribution: An analysis of death euphemisms in sarawak malay community from the perspective of cognitive semantics

Research output: Contribution to journalArticle

Abstract

This paper investigates the cognitive processes underlying death euphemisms used by the Sarawak Malay community. These euphemisms are polite forms of language used to replace those that are considered harsh or taboo, and inappropriate for direct speech. Through the use of death-related euphemisms, speakers are able to demonstrate politeness, thoughtfulness and awareness of others’ feelings. This study, which adopts the perspective of cognitive semantics, uses the Conceptual Metaphor theoretical framework proposed by Lakoff and Johnson (1980). Several cognitive mechanisms were used to analyse the data such as image schema and conceptual metaphor. The data was collected through interviews, recordings and observations involving informants who were Malay speakers from Kuching, Sarawak. The analysis reveals that the conceptualisation of death euphemisms in Sarawak Malay speakers is based on the source-path-goal image schema, in addition to the conceptual metaphor DEATH IS A BETTER LOCATION, LIFE IS A JOURNEY, and DEATH IS A DEPARTURE [DEATH IS A JOURNEY]. In general, this study shows that the Malay culture and Islam have largely influenced the conceptualisation of death euphemisms in the Sarawak Malay community. This influence is observable through the use of soft expressions to show courtesy, in keeping with the Malay culture, which emphasizes politeness in communication. The reality of death for Muslims who will return to their Creator, Allah s.w.t., is also depicted in the euphemisms investigated. This linguistic study may serve as a reference for readers and researchers on the topic of Sarawak Malay euphemism, particularly in the field of cognitive semantics.

Original languageMalay
Pages (from-to)53-71
Number of pages19
JournalGEMA Online Journal of Language Studies
Volume16
Issue number2
Publication statusPublished - 1 Jun 2016

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semantics
death
community
metaphor
politeness
Cognitive Semantics
Euphemism
Sarawak
Islam
recording
Muslim
linguistics
communication
interview
language
Conceptual Metaphor

ASJC Scopus subject areas

  • Literature and Literary Theory
  • Language and Linguistics
  • Linguistics and Language

Cite this

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title = "Analisis eufemisme kematian masyarakat melayu sarawak dari perspektif semantik kognitif",
abstract = "This paper investigates the cognitive processes underlying death euphemisms used by the Sarawak Malay community. These euphemisms are polite forms of language used to replace those that are considered harsh or taboo, and inappropriate for direct speech. Through the use of death-related euphemisms, speakers are able to demonstrate politeness, thoughtfulness and awareness of others’ feelings. This study, which adopts the perspective of cognitive semantics, uses the Conceptual Metaphor theoretical framework proposed by Lakoff and Johnson (1980). Several cognitive mechanisms were used to analyse the data such as image schema and conceptual metaphor. The data was collected through interviews, recordings and observations involving informants who were Malay speakers from Kuching, Sarawak. The analysis reveals that the conceptualisation of death euphemisms in Sarawak Malay speakers is based on the source-path-goal image schema, in addition to the conceptual metaphor DEATH IS A BETTER LOCATION, LIFE IS A JOURNEY, and DEATH IS A DEPARTURE [DEATH IS A JOURNEY]. In general, this study shows that the Malay culture and Islam have largely influenced the conceptualisation of death euphemisms in the Sarawak Malay community. This influence is observable through the use of soft expressions to show courtesy, in keeping with the Malay culture, which emphasizes politeness in communication. The reality of death for Muslims who will return to their Creator, Allah s.w.t., is also depicted in the euphemisms investigated. This linguistic study may serve as a reference for readers and researchers on the topic of Sarawak Malay euphemism, particularly in the field of cognitive semantics.",
keywords = "Conceptual metaphor, Death, Euphemism, Image schema, Sarawak Malay",
author = "Wahab, {Hamidah Abdul} and {Abdullah @ Ho Yee Beng}, {Imran Ho} and Mis, {Mohammed Azlan} and Khazriyati Salehuddin",
year = "2016",
month = "6",
day = "1",
language = "Malay",
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AU - Abdullah @ Ho Yee Beng, Imran Ho

AU - Mis, Mohammed Azlan

AU - Salehuddin, Khazriyati

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N2 - This paper investigates the cognitive processes underlying death euphemisms used by the Sarawak Malay community. These euphemisms are polite forms of language used to replace those that are considered harsh or taboo, and inappropriate for direct speech. Through the use of death-related euphemisms, speakers are able to demonstrate politeness, thoughtfulness and awareness of others’ feelings. This study, which adopts the perspective of cognitive semantics, uses the Conceptual Metaphor theoretical framework proposed by Lakoff and Johnson (1980). Several cognitive mechanisms were used to analyse the data such as image schema and conceptual metaphor. The data was collected through interviews, recordings and observations involving informants who were Malay speakers from Kuching, Sarawak. The analysis reveals that the conceptualisation of death euphemisms in Sarawak Malay speakers is based on the source-path-goal image schema, in addition to the conceptual metaphor DEATH IS A BETTER LOCATION, LIFE IS A JOURNEY, and DEATH IS A DEPARTURE [DEATH IS A JOURNEY]. In general, this study shows that the Malay culture and Islam have largely influenced the conceptualisation of death euphemisms in the Sarawak Malay community. This influence is observable through the use of soft expressions to show courtesy, in keeping with the Malay culture, which emphasizes politeness in communication. The reality of death for Muslims who will return to their Creator, Allah s.w.t., is also depicted in the euphemisms investigated. This linguistic study may serve as a reference for readers and researchers on the topic of Sarawak Malay euphemism, particularly in the field of cognitive semantics.

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