Adoption of unified communications and collaboration from the perspective of diffusion of innovation and service-dominant logic: A preliminary view

Emy Salfarina Alias, Muriati Mukhtar, Ruzzakiah Jenal

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Unified Communications and Collaboration (UC & C) is a platform that has become increasingly popular in recent years and used in organizations. The service could increase flexibility, interoperability, efficiency, and productivity in managing business processes. As the number and variety of UC & C tools and services increases, many organizations have developed strategic plans and allocated budget to implement UC & C. However, the adoption of some UC&C tools is still below than expected. As a service that continues to evolve in tandem with new developments in technology, it is thus important to investigate the factors that impact upon the adoption of UC & C tools and services. Via a review of the literature, this paper will posit an initial model for the adoption of UC & C. This initial model is developed by adopting the views of two important theories which are the theory of Diffusion of Innovation (DOI) and service-dominant logic (SDL). The DOI theory is chosen since UC & C represents evolvement in the communications technology space, while SDL is chosen because of its focus on value co-creation and user-centeredness, which is an important factor that will influence adoption. The key factors influencing the adoption of UC & C embodied in the model will provide useful insights for managers in implementing UC & C in their organizations.

Original languageEnglish
Pages (from-to)1882-1889
Number of pages8
JournalInternational Journal on Advanced Science, Engineering and Information Technology
Volume8
Issue number5
DOIs
Publication statusPublished - 1 Jan 2018

Fingerprint

Diffusion of Innovation
communication (human)
Innovation
Organizations
Communication
Technology
communications technology
Budgets
Interoperability
managers
Managers
Productivity
Industry

Keywords

  • Adoption theory
  • Diffusion Of Innovation (DOI)
  • Service science
  • Service-Dominant Logic (SDL)
  • Unified Communication And Collaboration (UC & C)

ASJC Scopus subject areas

  • Computer Science(all)
  • Agricultural and Biological Sciences(all)
  • Engineering(all)

Cite this

@article{8a2db3d3b62947fb80ccb9541edbba62,
title = "Adoption of unified communications and collaboration from the perspective of diffusion of innovation and service-dominant logic: A preliminary view",
abstract = "Unified Communications and Collaboration (UC & C) is a platform that has become increasingly popular in recent years and used in organizations. The service could increase flexibility, interoperability, efficiency, and productivity in managing business processes. As the number and variety of UC & C tools and services increases, many organizations have developed strategic plans and allocated budget to implement UC & C. However, the adoption of some UC&C tools is still below than expected. As a service that continues to evolve in tandem with new developments in technology, it is thus important to investigate the factors that impact upon the adoption of UC & C tools and services. Via a review of the literature, this paper will posit an initial model for the adoption of UC & C. This initial model is developed by adopting the views of two important theories which are the theory of Diffusion of Innovation (DOI) and service-dominant logic (SDL). The DOI theory is chosen since UC & C represents evolvement in the communications technology space, while SDL is chosen because of its focus on value co-creation and user-centeredness, which is an important factor that will influence adoption. The key factors influencing the adoption of UC & C embodied in the model will provide useful insights for managers in implementing UC & C in their organizations.",
keywords = "Adoption theory, Diffusion Of Innovation (DOI), Service science, Service-Dominant Logic (SDL), Unified Communication And Collaboration (UC & C)",
author = "Alias, {Emy Salfarina} and Muriati Mukhtar and Ruzzakiah Jenal",
year = "2018",
month = "1",
day = "1",
doi = "10.18517/ijaseit.8.5.6435",
language = "English",
volume = "8",
pages = "1882--1889",
journal = "International Journal on Advanced Science, Engineering and Information Technology",
issn = "2088-5334",
publisher = "INSIGHT - Indonesian Society for Knowledge and Human Development",
number = "5",

}

TY - JOUR

T1 - Adoption of unified communications and collaboration from the perspective of diffusion of innovation and service-dominant logic

T2 - A preliminary view

AU - Alias, Emy Salfarina

AU - Mukhtar, Muriati

AU - Jenal, Ruzzakiah

PY - 2018/1/1

Y1 - 2018/1/1

N2 - Unified Communications and Collaboration (UC & C) is a platform that has become increasingly popular in recent years and used in organizations. The service could increase flexibility, interoperability, efficiency, and productivity in managing business processes. As the number and variety of UC & C tools and services increases, many organizations have developed strategic plans and allocated budget to implement UC & C. However, the adoption of some UC&C tools is still below than expected. As a service that continues to evolve in tandem with new developments in technology, it is thus important to investigate the factors that impact upon the adoption of UC & C tools and services. Via a review of the literature, this paper will posit an initial model for the adoption of UC & C. This initial model is developed by adopting the views of two important theories which are the theory of Diffusion of Innovation (DOI) and service-dominant logic (SDL). The DOI theory is chosen since UC & C represents evolvement in the communications technology space, while SDL is chosen because of its focus on value co-creation and user-centeredness, which is an important factor that will influence adoption. The key factors influencing the adoption of UC & C embodied in the model will provide useful insights for managers in implementing UC & C in their organizations.

AB - Unified Communications and Collaboration (UC & C) is a platform that has become increasingly popular in recent years and used in organizations. The service could increase flexibility, interoperability, efficiency, and productivity in managing business processes. As the number and variety of UC & C tools and services increases, many organizations have developed strategic plans and allocated budget to implement UC & C. However, the adoption of some UC&C tools is still below than expected. As a service that continues to evolve in tandem with new developments in technology, it is thus important to investigate the factors that impact upon the adoption of UC & C tools and services. Via a review of the literature, this paper will posit an initial model for the adoption of UC & C. This initial model is developed by adopting the views of two important theories which are the theory of Diffusion of Innovation (DOI) and service-dominant logic (SDL). The DOI theory is chosen since UC & C represents evolvement in the communications technology space, while SDL is chosen because of its focus on value co-creation and user-centeredness, which is an important factor that will influence adoption. The key factors influencing the adoption of UC & C embodied in the model will provide useful insights for managers in implementing UC & C in their organizations.

KW - Adoption theory

KW - Diffusion Of Innovation (DOI)

KW - Service science

KW - Service-Dominant Logic (SDL)

KW - Unified Communication And Collaboration (UC & C)

UR - http://www.scopus.com/inward/record.url?scp=85056275015&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85056275015&partnerID=8YFLogxK

U2 - 10.18517/ijaseit.8.5.6435

DO - 10.18517/ijaseit.8.5.6435

M3 - Article

AN - SCOPUS:85056275015

VL - 8

SP - 1882

EP - 1889

JO - International Journal on Advanced Science, Engineering and Information Technology

JF - International Journal on Advanced Science, Engineering and Information Technology

SN - 2088-5334

IS - 5

ER -