A theoretic discussion of tourism M-commerce

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

The involvement of the tourism firms in M-commerce is still in its formative years. At the present time, the use of mobile commerce in businesses is becoming a necessity to create value for different types of firms across different sectors, including the tourism industry. Further, M-commerce can serve as a unique tool for the tourism industry to enhance their services, which could well determine their value creation and business performance. Although many studies exist on the adoption of M-commerce but they hardly provide any specific illustration on a successful adoption of M-commerce across various industries such as tourism. Further, it lacks of sufficient knowledge about the existing services of M-commerce that led to failure in providing the convincing suggestions to decision makers in firms to adopt new knowledge. Therefore, M-commerce adaption architecture for the tourism industry is crucial to ensure a successful integration and implementation plan. This study, thus, attempts to provide M-commerce adaption architecture for the tourism industry, specially focusing on the developing countries.

Original languageEnglish
Pages (from-to)100-106
Number of pages7
JournalJournal of Convergence Information Technology
Volume6
Issue number12
DOIs
Publication statusPublished - Dec 2011

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Industry
Mobile commerce
Developing countries

Keywords

  • M-commerce
  • Tourism M-commerce
  • Tourism M-commerce architecture

ASJC Scopus subject areas

  • Hardware and Architecture
  • Computer Networks and Communications

Cite this

A theoretic discussion of tourism M-commerce. / Alqatan, Saleh; Valbir Singh, Dalbir Singh; Ahmad, Kamsuriah.

In: Journal of Convergence Information Technology, Vol. 6, No. 12, 12.2011, p. 100-106.

Research output: Contribution to journalArticle

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