Kajian jati diri kakitangan dalam organisasi universiti kebangsaan Malaysia

Translated title of the contribution: A study on self-identity concept among universiti kebangsaan Malaysia staff

Nor Fariza Mohd Nor, Harith Faruqi Sidek, Raja Noor Azri Raja Noor Afandi, Mohd Hanafiah Omar, Hazelina Ghazaly, Mohd Yazid Abzal Khan, Zulhaidi Amil

Research output: Contribution to journalArticle

Abstract

Self-identity concept is important in organizations to foster engagement and loyalty towards organizations. Based on the concept of identity, this study aims to find out the concept of identity among Universiti Kebangsaan Malaysia (UKM) staff and to identify what needs to be done to foster a sense of identity towards UKM. The underlying theory in the present study is the Social Identity Theory (Turner & Tajfel, 1979). This study involved the participation of UKM employees from the management and professional group, academicians and support staff. The research instrument is interview sessions with the informants. Interview questions are developed based on the three constructs of identity, namely loyalty, love and pride. Data analysis shows that there is different level of understanding regarding the self-identy concept among UKM staff and this depends very much on the job position of the informants. Although there are differences whereby some informants are willing to leave UKM if they are offered better deals from outside organizations, in general UKM employees have a spirit of loyalty, love and pride towards UKM. Further research in the future can be done to solve the problems that arise among UKM staff to strengthen the self-identity concept and their association with UKM.

Original languageMalay
Pages (from-to)293-309
Number of pages17
JournalGEMA Online Journal of Language Studies
Volume17
Issue number4
DOIs
Publication statusPublished - 1 Nov 2017

Fingerprint

Malaysia
staff
loyalty
love
employee
Staff
Self-identity
self-concept
interview
data analysis
participation
management
Informants
Loyalty

ASJC Scopus subject areas

  • Language and Linguistics
  • Linguistics and Language
  • Literature and Literary Theory

Cite this

Mohd Nor, N. F., Sidek, H. F., Raja Noor Afandi, R. N. A., Omar, M. H., Ghazaly, H., Abzal Khan, M. Y., & Amil, Z. (2017). Kajian jati diri kakitangan dalam organisasi universiti kebangsaan Malaysia. GEMA Online Journal of Language Studies, 17(4), 293-309. https://doi.org/10.17576/gema-2017-1704-19

Kajian jati diri kakitangan dalam organisasi universiti kebangsaan Malaysia. / Mohd Nor, Nor Fariza; Sidek, Harith Faruqi; Raja Noor Afandi, Raja Noor Azri; Omar, Mohd Hanafiah; Ghazaly, Hazelina; Abzal Khan, Mohd Yazid; Amil, Zulhaidi.

In: GEMA Online Journal of Language Studies, Vol. 17, No. 4, 01.11.2017, p. 293-309.

Research output: Contribution to journalArticle

Mohd Nor, NF, Sidek, HF, Raja Noor Afandi, RNA, Omar, MH, Ghazaly, H, Abzal Khan, MY & Amil, Z 2017, 'Kajian jati diri kakitangan dalam organisasi universiti kebangsaan Malaysia', GEMA Online Journal of Language Studies, vol. 17, no. 4, pp. 293-309. https://doi.org/10.17576/gema-2017-1704-19
Mohd Nor, Nor Fariza ; Sidek, Harith Faruqi ; Raja Noor Afandi, Raja Noor Azri ; Omar, Mohd Hanafiah ; Ghazaly, Hazelina ; Abzal Khan, Mohd Yazid ; Amil, Zulhaidi. / Kajian jati diri kakitangan dalam organisasi universiti kebangsaan Malaysia. In: GEMA Online Journal of Language Studies. 2017 ; Vol. 17, No. 4. pp. 293-309.
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