A review of cultural values impact on consumers' intention in the context of online shopping

Omar Mohammad Ali Al-Qudah, Kamsuriah Ahmad

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This study is intended to review the influence of cultural values on consumers' intention to conduct online transactions. With the increase of online shopping in e-commerce sector and its impact on the national economy, it is essential for scholars to examine the factors that significantly affect the consumers' intention when they engage in online shopping. Consequently, several related studies are reviewed to build a foundation to propose the importance of culture and cultural values. Most of the studies show the significant impact of culture on online shopping or e-commerce.

Original languageEnglish
Pages (from-to)4438-4444
Number of pages7
JournalResearch Journal of Applied Sciences, Engineering and Technology
Volume6
Issue number23
Publication statusPublished - 15 Dec 2013

Keywords

  • Consumers' intention
  • Cultural values
  • Culture
  • E-commerce
  • On. © Maxwell Scientific Organization, 2013.ine shopping

ASJC Scopus subject areas

  • Engineering(all)
  • Computer Science(all)

Cite this

A review of cultural values impact on consumers' intention in the context of online shopping. / Ali Al-Qudah, Omar Mohammad; Ahmad, Kamsuriah.

In: Research Journal of Applied Sciences, Engineering and Technology, Vol. 6, No. 23, 15.12.2013, p. 4438-4444.

Research output: Contribution to journalArticle

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