A model of e-tourism satisfaction factors for foreign tourists

Ibrahim Mohamed, Leila Moradi

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Information and Communications Technology (ICT) has an inevitable impact on different industries and their performances. The tourism industry as the largest and fastest growing industry in the world cannot be excluded from this technology and its huge impacts. ICT provides information about tourist attractions in the different destinations before travelling and may improve tourists' satisfaction. According to World Tourism Organization (WTO) statistics, Iran is among the top five countries in having tourism potentials. However, Iran has not performed well in promoting its attractions to international tourists via ICT tools yet. This research explores the impact of ICT on foreign tourists' satisfaction of the tourism industry and uses Shiraz city as a case study. The aim is to explore the factors of tourist satisfaction in e-tourism and to look at the most important problems that tourists face while they plan their trip by using the e-tourism facilities. This research proposes a model for the impact of ICT on foreign tourists' satisfaction in e-tourism. This research is based on both primary and secondary data; library data as the source of secondary data and survey data as the source of primary data. This research uses the quantitative approach methodology which includes a survey where questionnaires were given to foreign tourists. Informal interviews via telephone and e-mail with tourism industry stakeholders, such as travel agencies and hotel managers were carried out to identify the most important factors in tourists' satisfaction. The result of this research shows that the use of taglines such as, "Using credit card to buy", "easy transfer money", "online payment" and "update information" are the most important factors for an E-Tourism system. However, the result of the survey shows that these most important factors have not been implemented well in the e-tourism system. Thus, it is concluded that there are essential needs for planning strategies in the field of e-tourism, particularly in e-ticketing, e-reservation, online payment, multilingual and updated information websites. Finally, this research recommends that the tourism authorities to develop the e-tourism infrastructures in order to keep up with the competitiveness of this field to enable the country to benefit from the global benefits of the tourism industry.

Original languageEnglish
Pages (from-to)877-883
Number of pages7
JournalAustralian Journal of Basic and Applied Sciences
Volume5
Issue number12
Publication statusPublished - Dec 2011

Fingerprint

Factors
E-tourism
Tourists
Tourist satisfaction
Information and communication technology
Tourism industry
Tourism
Payment
Industry
Iran
Secondary data
Travel agency
Authority
Survey data
Web sites
Methodology
Hotel managers
Destination
Competitiveness
Telephone

Keywords

  • Etourism
  • Information and Communications Technology (ICT)
  • Tourism
  • Tourists' satisfaction

ASJC Scopus subject areas

  • General

Cite this

A model of e-tourism satisfaction factors for foreign tourists. / Mohamed, Ibrahim; Moradi, Leila.

In: Australian Journal of Basic and Applied Sciences, Vol. 5, No. 12, 12.2011, p. 877-883.

Research output: Contribution to journalArticle

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