2 Citations (Scopus)

Abstract

This study analyse the important contribution of the Internet through online marketing for commercialization university research. Most of the commercialization of university research focus on the spin-off company or licensing as the principles for commercialization of university research. However, this study deviates from previous studies as it focuses on the internet as the mechanism to identify the marketing strategy for finding investor through internet marketing strategy. In this paper we analyse the literatures review from the internet marketing strategy that can be used in marketing university research and inventions. This study argues stringently for more research need to be done about the importance of Internet in sourcing for income and capital through online marketing. This study also analyses the future of the Internet for the commercialization process of research universities in Malaysia. Overall this study contributes to the existing literature by examining in a more comprehensive way about the process of commercialization of university research using the Internet as the main mechanism.

Original languageEnglish
Pages (from-to)1841-1849
Number of pages9
JournalAustralian Journal of Basic and Applied Sciences
Volume5
Issue number12
Publication statusPublished - Dec 2011

Fingerprint

Internet marketing
Marketing strategy
University research
Investors
Commercialization
World Wide Web
Online marketing
Spin-off
Income
Invention
Licensing
Literature review
Marketing
Malaysia
Sourcing

Keywords

  • Commercialization of University Research
  • Internet Marketing
  • Malaysia
  • Venture Capital

ASJC Scopus subject areas

  • General

Cite this

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abstract = "This study analyse the important contribution of the Internet through online marketing for commercialization university research. Most of the commercialization of university research focus on the spin-off company or licensing as the principles for commercialization of university research. However, this study deviates from previous studies as it focuses on the internet as the mechanism to identify the marketing strategy for finding investor through internet marketing strategy. In this paper we analyse the literatures review from the internet marketing strategy that can be used in marketing university research and inventions. This study argues stringently for more research need to be done about the importance of Internet in sourcing for income and capital through online marketing. This study also analyses the future of the Internet for the commercialization process of research universities in Malaysia. Overall this study contributes to the existing literature by examining in a more comprehensive way about the process of commercialization of university research using the Internet as the main mechanism.",
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AU - Wan Hussain, Wan Mohd Hirwani

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AU - Zainol, Zinatul Ashiqin

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AU - Yaakub, Noor Inayah

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