Kritikan metafor retorikal ucapan aminuddin baki: Satu dapatan awal

Translated title of the contribution: A metaphoric rhetorical criticism on aminuddin baki’s speech: Some preliminary findings

Dil Froz Jan Sayed Halem Shah, Abdul Muati, Hamisah Hasan, Rosya Izyanie Shamshudeen, Faridah Ibrahim

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

The purpose of this paper is to look at the Aminuddin Baki’s Torch Movement Speech (Ceramah Gerakan Obor) from the critical theory of metaphorical perspective. The study of metaphor is considered important because it has been used by many speech writers, authors, and CEOs in big organisations to strengthen the impact of their speeches. Metaphors are used to amplify meanings in one’s speech. The objective of the study is to identify the type of metaphors employed and how the metaphors are conveyed within the Torch Movement Speeches. The study also hopes to identify the direction of metaphor used in terms of positive, negative or neutral which is predominant in the speech. Numerous studies have been done on the biographical portion of Aminuddin Baki but not of the particular speeches he had made on the progression of the natives in Malaysia as a whole. The late Aminuddin Baki was known as a man of great purpose and was committed to seeing the advancement of Malaysians in education. This study used a qualitative method through a rhetorical analysis of one of Aminuddin Baki’s Torch Movement speech. Using Neo-Aristotelian Criticism perspective in the analysis of speech, this study demonstrates the relevance in the application of ancient Malay metaphor in modern day communication interaction among the people.

Original languageMalay
Pages (from-to)21-40
Number of pages20
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume30
Issue number2
Publication statusPublished - 2014
Externally publishedYes

Fingerprint

criticism
metaphor
critical theory
qualitative method
Malaysia
Education
writer
communication
Communication
interaction
education

Keywords

  • Aminuddin baki
  • Metaphor
  • Neo-aristotelian
  • Rhetorical analysis
  • Speech

ASJC Scopus subject areas

  • Communication

Cite this

Shah, D. F. J. S. H., Muati, A., Hasan, H., Shamshudeen, R. I., & Ibrahim, F. (2014). Kritikan metafor retorikal ucapan aminuddin baki: Satu dapatan awal. Jurnal Komunikasi: Malaysian Journal of Communication, 30(2), 21-40.

Kritikan metafor retorikal ucapan aminuddin baki : Satu dapatan awal. / Shah, Dil Froz Jan Sayed Halem; Muati, Abdul; Hasan, Hamisah; Shamshudeen, Rosya Izyanie; Ibrahim, Faridah.

In: Jurnal Komunikasi: Malaysian Journal of Communication, Vol. 30, No. 2, 2014, p. 21-40.

Research output: Contribution to journalArticle

Shah, DFJSH, Muati, A, Hasan, H, Shamshudeen, RI & Ibrahim, F 2014, 'Kritikan metafor retorikal ucapan aminuddin baki: Satu dapatan awal', Jurnal Komunikasi: Malaysian Journal of Communication, vol. 30, no. 2, pp. 21-40.
Shah, Dil Froz Jan Sayed Halem ; Muati, Abdul ; Hasan, Hamisah ; Shamshudeen, Rosya Izyanie ; Ibrahim, Faridah. / Kritikan metafor retorikal ucapan aminuddin baki : Satu dapatan awal. In: Jurnal Komunikasi: Malaysian Journal of Communication. 2014 ; Vol. 30, No. 2. pp. 21-40.
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