A discourse exploration on a vice chancellor's annual speech: Its communication strategies

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

According to Adair (2002), an effective strategic leader is one who is able to come up with the best ideas that are in keeping with the hope of the organization and in following changes brought by time. One of the aspects that can be the yardstick of a leader's ability to achieve such aims is via effective communication and interaction with his or her subordinates in a mass lecture setting. This can certainly be done through one's language use or discourse. This paper presents a discourse analysis on Universiti Kebangsaan Malaysia's Vice Chancellor's 2008 Annual Message. It demonstrates the relationship between language use and leadership concept based on one's monologic discourse; i.e. a public lecture. It highlights the Vice Chancellor's use of discourse mode and structure and use of inter-discursive features. The findings demonstrate how in general, her speech structure benefits different speech modes. Aspects of word choice and modality choice where their collocations have been observed are to the writers' view attributes of effective leadership discourse that realises the intimate relation between a leader's language and his intentions.

Original languageEnglish
Pages (from-to)539-549
Number of pages11
JournalEuropean Journal of Social Sciences
Volume10
Issue number4
Publication statusPublished - Nov 2009

Fingerprint

discourse
communication
leader
language
leadership
discourse analysis
Malaysia
writer
organization
ability
interaction
time

Keywords

  • Discourse
  • Discourse features
  • Discourse mode
  • Intention
  • Language
  • Leadership

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

@article{e70594b7a88d4ce0a375a7d518622710,
title = "A discourse exploration on a vice chancellor's annual speech: Its communication strategies",
abstract = "According to Adair (2002), an effective strategic leader is one who is able to come up with the best ideas that are in keeping with the hope of the organization and in following changes brought by time. One of the aspects that can be the yardstick of a leader's ability to achieve such aims is via effective communication and interaction with his or her subordinates in a mass lecture setting. This can certainly be done through one's language use or discourse. This paper presents a discourse analysis on Universiti Kebangsaan Malaysia's Vice Chancellor's 2008 Annual Message. It demonstrates the relationship between language use and leadership concept based on one's monologic discourse; i.e. a public lecture. It highlights the Vice Chancellor's use of discourse mode and structure and use of inter-discursive features. The findings demonstrate how in general, her speech structure benefits different speech modes. Aspects of word choice and modality choice where their collocations have been observed are to the writers' view attributes of effective leadership discourse that realises the intimate relation between a leader's language and his intentions.",
keywords = "Discourse, Discourse features, Discourse mode, Intention, Language, Leadership",
author = "Zarina Othman and Jamaluddin Aziz and Fuzirah Hashim",
year = "2009",
month = "11",
language = "English",
volume = "10",
pages = "539--549",
journal = "European Journal of Social Sciences",
issn = "1450-2267",
publisher = "EuroJournals, Inc.",
number = "4",

}

TY - JOUR

T1 - A discourse exploration on a vice chancellor's annual speech

T2 - Its communication strategies

AU - Othman, Zarina

AU - Aziz, Jamaluddin

AU - Hashim, Fuzirah

PY - 2009/11

Y1 - 2009/11

N2 - According to Adair (2002), an effective strategic leader is one who is able to come up with the best ideas that are in keeping with the hope of the organization and in following changes brought by time. One of the aspects that can be the yardstick of a leader's ability to achieve such aims is via effective communication and interaction with his or her subordinates in a mass lecture setting. This can certainly be done through one's language use or discourse. This paper presents a discourse analysis on Universiti Kebangsaan Malaysia's Vice Chancellor's 2008 Annual Message. It demonstrates the relationship between language use and leadership concept based on one's monologic discourse; i.e. a public lecture. It highlights the Vice Chancellor's use of discourse mode and structure and use of inter-discursive features. The findings demonstrate how in general, her speech structure benefits different speech modes. Aspects of word choice and modality choice where their collocations have been observed are to the writers' view attributes of effective leadership discourse that realises the intimate relation between a leader's language and his intentions.

AB - According to Adair (2002), an effective strategic leader is one who is able to come up with the best ideas that are in keeping with the hope of the organization and in following changes brought by time. One of the aspects that can be the yardstick of a leader's ability to achieve such aims is via effective communication and interaction with his or her subordinates in a mass lecture setting. This can certainly be done through one's language use or discourse. This paper presents a discourse analysis on Universiti Kebangsaan Malaysia's Vice Chancellor's 2008 Annual Message. It demonstrates the relationship between language use and leadership concept based on one's monologic discourse; i.e. a public lecture. It highlights the Vice Chancellor's use of discourse mode and structure and use of inter-discursive features. The findings demonstrate how in general, her speech structure benefits different speech modes. Aspects of word choice and modality choice where their collocations have been observed are to the writers' view attributes of effective leadership discourse that realises the intimate relation between a leader's language and his intentions.

KW - Discourse

KW - Discourse features

KW - Discourse mode

KW - Intention

KW - Language

KW - Leadership

UR - http://www.scopus.com/inward/record.url?scp=70350588695&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=70350588695&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:70350588695

VL - 10

SP - 539

EP - 549

JO - European Journal of Social Sciences

JF - European Journal of Social Sciences

SN - 1450-2267

IS - 4

ER -