A cross-cultural account of the metaphor conceptualisations of thought as food in Persian

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Abstract

The eating experience, being vitally essential for the survival of human beings, can be extended to convey other conceptually abstract experiences. As a cognitive-semantic account of metaphor conceptualisations, this study aims to investigate the relationship between food-related metaphorical concepts and Persian cultural cognition and cultural models, as well as how they influence the targeted speakers' beliefs and ideas. Following the orientation of experientialists' views (Lakoff & Johnson, 1980, 1999) and most discussions of metaphorical concepts since then within the cognitive linguistics movement, this study in particular explores the commonalities and variations in ontological metaphor conceptualisations of thought/ideas as food in a cross-cultural comparative study of English and Persian. The metaphoric extensions of food and cognition in Persian, to a great extent, are mediated and motivated by embodied experiences; as well as socio-cultural orientation, Iranian traditional medicine and the spiritual tradition of Sufism as it is shown through the marginal role the Persian language plays a role in the rational-irrational dichotomy.

Original languageEnglish
Pages (from-to)1115-1131
Number of pages17
JournalPertanika Journal of Social Science and Humanities
Volume22
Issue number4
Publication statusPublished - 1 Dec 2014

Fingerprint

metaphor
food
cognition
traditional medicine
experience
eating behavior
semantics
linguistics
human being
language
Food
Conceptualization
Thought
Cognition
Metaphoric
Dichotomy
Human Being
Cognitive Semantics
Language
Cultural Models

Keywords

  • Cognition
  • Conceptualisation
  • Cross-culture
  • Em-mindedness
  • Embodiment
  • Mapping

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)
  • Social Sciences(all)

Cite this

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title = "A cross-cultural account of the metaphor conceptualisations of thought as food in Persian",
abstract = "The eating experience, being vitally essential for the survival of human beings, can be extended to convey other conceptually abstract experiences. As a cognitive-semantic account of metaphor conceptualisations, this study aims to investigate the relationship between food-related metaphorical concepts and Persian cultural cognition and cultural models, as well as how they influence the targeted speakers' beliefs and ideas. Following the orientation of experientialists' views (Lakoff & Johnson, 1980, 1999) and most discussions of metaphorical concepts since then within the cognitive linguistics movement, this study in particular explores the commonalities and variations in ontological metaphor conceptualisations of thought/ideas as food in a cross-cultural comparative study of English and Persian. The metaphoric extensions of food and cognition in Persian, to a great extent, are mediated and motivated by embodied experiences; as well as socio-cultural orientation, Iranian traditional medicine and the spiritual tradition of Sufism as it is shown through the marginal role the Persian language plays a role in the rational-irrational dichotomy.",
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N2 - The eating experience, being vitally essential for the survival of human beings, can be extended to convey other conceptually abstract experiences. As a cognitive-semantic account of metaphor conceptualisations, this study aims to investigate the relationship between food-related metaphorical concepts and Persian cultural cognition and cultural models, as well as how they influence the targeted speakers' beliefs and ideas. Following the orientation of experientialists' views (Lakoff & Johnson, 1980, 1999) and most discussions of metaphorical concepts since then within the cognitive linguistics movement, this study in particular explores the commonalities and variations in ontological metaphor conceptualisations of thought/ideas as food in a cross-cultural comparative study of English and Persian. The metaphoric extensions of food and cognition in Persian, to a great extent, are mediated and motivated by embodied experiences; as well as socio-cultural orientation, Iranian traditional medicine and the spiritual tradition of Sufism as it is shown through the marginal role the Persian language plays a role in the rational-irrational dichotomy.

AB - The eating experience, being vitally essential for the survival of human beings, can be extended to convey other conceptually abstract experiences. As a cognitive-semantic account of metaphor conceptualisations, this study aims to investigate the relationship between food-related metaphorical concepts and Persian cultural cognition and cultural models, as well as how they influence the targeted speakers' beliefs and ideas. Following the orientation of experientialists' views (Lakoff & Johnson, 1980, 1999) and most discussions of metaphorical concepts since then within the cognitive linguistics movement, this study in particular explores the commonalities and variations in ontological metaphor conceptualisations of thought/ideas as food in a cross-cultural comparative study of English and Persian. The metaphoric extensions of food and cognition in Persian, to a great extent, are mediated and motivated by embodied experiences; as well as socio-cultural orientation, Iranian traditional medicine and the spiritual tradition of Sufism as it is shown through the marginal role the Persian language plays a role in the rational-irrational dichotomy.

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