• 119 Citations
  • 5 h-Index
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Fingerprint Dive into the research topics where Zizah Che Senik is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 17 Similar Profiles
Internationalization Business & Economics
Small and medium-sized enterprises Business & Economics
Malaysia Business & Economics
Emerging economies Business & Economics
Internationalization process Business & Economics
Small to medium-sized enterprises Business & Economics
Conceptualization Business & Economics
Born global Business & Economics

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Research Output 2006 2018

  • 119 Citations
  • 5 h-Index
  • 17 Article
  • 2 Conference contribution
  • 1 Chapter
Country of origin
Brand equity
Multiple regression

How buyer relationship influences value co-creation: The moderating role of personality traits

Omar, N. A., Kassim, A. S., Mohd-Ramly, S., Nazri, M. A., Syed Shah Alam, S. S. A. & Che Senik, Z., 1 Jan 2018, In : International Journal of Business and Management Science. 8, 2, p. 325-345 21 p.

Research output: Contribution to journalArticle

Personality traits
Relationship quality
Value co-creation
International entrepreneurship
Construction industry
Learning orientation
Small and medium-sized enterprises
Export performance
Emerging markets

Strategic capabilities for rapid internationalization: Conceptualization and measurement

Falahat, M., Thurasamy, R. & Che Senik, Z., 1 Jan 2018, Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020. Soliman, K. S. (ed.). International Business Information Management Association, IBIMA, p. 6947-6958 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Strategic capabilities
Dynamic capabilities