• 19 Citations
  • 3 h-Index
20132019
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Fingerprint Dive into the research topics where Sabariah Mohamed Salleh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
Television Engineering & Materials Science
cultural identity Social Sciences
Communication Engineering & Materials Science
literacy Social Sciences
Malaysia Social Sciences
horror film Social Sciences
Health Engineering & Materials Science
local television Social Sciences

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Research Output 2013 2019

  • 19 Citations
  • 3 h-Index
  • 10 Article
  • 1 Chapter

Augmented reality: A systematic literature review and prospects for future research in marketing and advertising communication

Yussof, F. M., Mohamed Salleh, S. & Ahmad, A. L., 1 Jan 2019, Lecture Notes in Networks and Systems. Springer, p. 459-473 15 p. (Lecture Notes in Networks and Systems; vol. 67).

Research output: Chapter in Book/Report/Conference proceedingChapter

Augmented reality
Marketing
Consumer behavior
Communication

Determining media use competencies in media literacy curriculum design for the digital society: A modified 2-wave delphi method

Mohamed Salleh, S., Shamshudeen, R. I., Abas, W. A. W. & Tamam, E., 1 Jan 2019, In : SEARCH (Malaysia). 11, 1, p. 17-36 20 p.

Research output: Contribution to journalArticle

Curricula
literacy
curriculum
Gages
media behavior
Television
cultural identity
Decoding
television
adolescent
1 Citation (Scopus)

Meme sebagai seloka persendaan dan parodi: Impak dimensi sosiobudaya

Translated title of the contribution: Meme as pun and parody: Impact on sociocultural dimensionAnuar, F. N., Ahmad, F. & Mohamed Salleh, S., 1 Jan 2018, In : Jurnal Komunikasi: Malaysian Journal of Communication. 34, 1, p. 75-96 22 p.

Research output: Contribution to journalArticle

satire
Internet
Blogs
Communication
weblog

Susuk, Wanita dan Abjection dalam Filem Seram Kontemporari Melayu

Translated title of the contribution: Susuk, women and abjection in contemporary malay horror filmsAsaari, A., Aziz, J. & Mohamed Salleh, S., 2017, In : Jurnal Komunikasi: Malaysian Journal of Communication. 33, 3, p. 70-88 19 p.

Research output: Contribution to journalArticle

horror film
ideology
psychoanalytic theory
popularity
Malaysia