• 117 Citations
  • 5 h-Index
20112019
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Fingerprint Dive into the research topics where Novel Lyndon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 78 Similar Profiles
Malaysia Social Sciences
community Social Sciences
farmer Social Sciences
district Social Sciences
empowerment Social Sciences
interview Social Sciences
social responsibility Social Sciences
rural community Social Sciences

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Research Output 2011 2019

  • 117 Citations
  • 5 h-Index
  • 51 Article

Persepsi amalan “greenwashing” terhadap pengiklanan produk hijau dalam kalangan pengguna di Malaysia

Translated title of the contribution: Perception on the practices of “Greenwashing” in green product advertising among Malaysian consumerAbd. Rahim, M. H., Shan, W. H. & Lyndon, N., 1 Jan 2019, In : Jurnal Komunikasi: Malaysian Journal of Communication. 35, 1, p. 120-136 17 p.

Research output: Contribution to journalArticle

Open Access
Marketing
Industry
SPSS
search engine
marketing

Peranan pemimpin pendapat dalam penyebaran inovasi penanaman kelapa sawit

Translated title of the contribution: The role of opinion leaders in spreading oil palm innovationSaad, S., Abdullah, M. Y. & Lyndon, N., 2017, In : Jurnal Komunikasi: Malaysian Journal of Communication. 33, 2, p. 73-88 16 p.

Research output: Contribution to journalArticle

opinion leader
Palm oil
Innovation
innovation
Industry
Malaysia
Marketing
election campaign
campaign
election
Productivity
Ownership issues
Palm oil
Ownership
Malaysia
Palm oil
Agriculture
Productivity
Smallholders
Transfer of technology