• 224 Citations
  • 9 h-Index
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Fingerprint Dive into the research topics where Nor Asiah Omar is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 13 Similar Profiles
Malaysia Business & Economics
Loyalty programs Business & Economics
Loyalty Business & Economics
Retail Business & Economics
Questionnaire Business & Economics
Relationship quality Business & Economics
Factors Business & Economics
Violations Business & Economics

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Research Output 2010 2019

  • 224 Citations
  • 9 h-Index
  • 43 Article
  • 1 Review article

Application of the Tayyib concept among Malaysian muslim consumers: The role of nutrition label

Zainol, Z., Yahaya, R., Osman, J. & Omar, N. A., 1 Jan 2019, (Accepted/In press) In : Journal of Islamic Marketing.

Research output: Contribution to journalArticle

Food choice

Factors affecting energy-efficient household products buying intention: Empirical study

Syed Shah Alam, S. S. A., Lin, C. Y., Ahmad, M., Omar, N. A. & Ali, M. H., 1 Jan 2019, In : Environmental and Climate Technologies. 23, 1, p. 84-97 14 p.

Research output: Contribution to journalArticle

Open Access
Regression analysis
multiple regression
regression analysis
consumption behavior

Social intention model: The effect of self and social facets on students' social intention

Lim, C. S. & Omar, N. A., 1 Jun 2019, In : International Journal of Economics and Management. 13, 1, p. 217-230 14 p.

Research output: Contribution to journalArticle

Entrepreneurial activity
Subjective norm
Country of origin
Brand equity
Multiple regression

Corporate social responsibility and market orientation: An integrated approach towards organizational performance

Nazri, M. A., Omar, N. A. & Mohd Hashim, A. J., 1 Jun 2018, In : Jurnal Pengurusan. 52

Research output: Contribution to journalArticle

Market orientation
Integrated approach
Corporate Social Responsibility
Organizational performance