Nik Mohd Hazrul Nik Hashim, Assoc. Prof. Dr.

  • 73 Citations
  • 5 h-Index
20022019
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Research Output 2002 2019

  • 73 Citations
  • 5 h-Index
  • 18 Article
  • 1 Review article
2019
Factors
Islamic banking
Moderating effect
Behavioral intention
Marketing practices
Entrepreneurship education
Innovation
Entrepreneurship
Self-confidence
T-test
2018
Factors
Perceived fit
Brand extensions
Evaluation
Country of origin
1 Citation (Scopus)
Purchase intention
Brand image
Social interaction
Moderating effect
Counterfeit
Technology acceptance model
Empirical evidence
Banking
Theory of planned behavior
Malaysia
1 Citation (Scopus)
Purchase
Islamic banking
Moderating effect
Conceptual framework
Marketing communications
1 Citation (Scopus)

Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals

Vilches-Montero, S., Nik Hashim, N. M. H., Pandit, A. & Bravo-Olavarria, R., 1 Jan 2018, In : Journal of Retailing and Consumer Services. 40, p. 82-90 9 p.

Research output: Contribution to journalArticle

Point of sale
Purchase
Personal goals
Sensory evaluation
Field study

沟通和金融顾虑对银行态度与行为关系的影响

Translated title of the contribution: Effects of communication and financial concerns on banking attitude-behaviour relationsHoque, M. E., Nik Hashim, N. M. H. & Razzaque, M. A., 25 Jan 2018, (Accepted/In press) In : Service Industries Journal. p. 1-26 26 p.

Research output: Contribution to journalArticle

Marketing
Profitability
Communication
Regression analysis
Economics
2017
5 Citations (Scopus)

Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth

Ansary, A. & Nik Hashim, N. M. H., 22 Apr 2017, (Accepted/In press) In : Review of Managerial Science. p. 1-34 34 p.

Research output: Contribution to journalArticle

Brand equity
Brand image
Moderating effect
Word-of-mouth
Brand attitude
2016
12 Citations (Scopus)
Solar energy
Fossil fuels
Curricula
energy
Electricity
2015
3 Citations (Scopus)
Brand relationship
Customer engagement
Competitiveness
Mobile phone
Resources
2014
8 Citations (Scopus)
Factors
Mobile phone
Confirmatory factor analysis
Exploratory factor analysis

Empowering small fishermen through simultaneous and sequential marketing strategies

Mustapha, N. H. N., Nik Hashim, N. M. H. & Yacob, R., 2014, In : Journal of Sustainability Science and Management. 9, 1, p. 18-31 14 p.

Research output: Contribution to journalArticle

marketing
Marketing
credit
fishery statistics
income
6 Citations (Scopus)
foreign language
personality
learning environment
monitoring
teacher
28 Citations (Scopus)
Purchasing
Cost reduction
Regression analysis
Innovation
Industry
2013
International strategy
Strategic fit
Contingency
Paradigm
Organizational factors
2 Citations (Scopus)

Technical efficiency in aquaculture industry using data envelopment analysis (DEA) window: Evidences from malaysia

Mustapha, N. H. N., Aziz, A. A. & Nik Hashim, N. M. H., Dec 2013, In : Journal of Sustainability Science and Management. 8, 2, p. 137-149 13 p.

Research output: Contribution to journalArticle

Aquaculture
technical efficiency
aquaculture industry
data envelopment analysis
Data envelopment analysis
2011
3 Citations (Scopus)
ICT adoption
Malaysia
Small and medium-sized enterprises
Influence factors
Perceived ease of use
2002
3 Citations (Scopus)

A Quadratic application in farm planning under uncertainty

Hossain, S., Nik Hashim, N. M. H., Mustapha, N. & Chen, L. T., 2002, In : International Journal of Social Economics. 29, 4, p. 282-298 17 p.

Research output: Contribution to journalArticle

farm
uncertainty
planning
vegetables
Bangladesh