• 45 Citations
  • 4 h-Index
20062018
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Fingerprint Dive into the research topics where Mohd. Yusof Abdullah is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 21 Similar Profiles
Malaysia Social Sciences
Communication Engineering & Materials Science
acceptance Social Sciences
opinion leader Social Sciences
literacy Social Sciences
Indonesia Social Sciences
Students Engineering & Materials Science
innovation Social Sciences

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Research Output 2006 2018

  • 45 Citations
  • 4 h-Index
  • 19 Article
  • 7 Conference contribution
2 Citations (Scopus)
political support
social media
Malaysia
Television
Internet
1 Citation (Scopus)
social recognition
Malaysia
Students
ethnic group
Communication
Marketing
literacy
Factor analysis
factor analysis
advertising industry

Peranan pemimpin pendapat dalam penyebaran inovasi penanaman kelapa sawit

Translated title of the contribution: The role of opinion leaders in spreading oil palm innovationSaad, S., Abdullah, M. Y. & Lyndon, N., 2017, In : Jurnal Komunikasi: Malaysian Journal of Communication. 33, 2, p. 73-88 16 p.

Research output: Contribution to journalArticle

opinion leader
Palm oil
Innovation
innovation
Industry

Memahami kesepaduan sosial di sempadan menerusi lensa komunikasi

Translated title of the contribution: Understanding social cohesion at the border through communication lensAbdullah, M. Y., Saad, S., Sulehan, J., Abu bakar, N. R., Awang, A. H. & Ong, P. L., 2016, In : Jurnal Komunikasi: Malaysian Journal of Communication. 32, 1, p. 455-467 13 p.

Research output: Contribution to journalArticle

social cohesion
Lenses
communication
Communication
community