Fingerprint Dive into the research topics where School of Media and Communication Studies is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Malaysia Social Sciences
news Social Sciences
Internet Social Sciences
communication Social Sciences
social media Social Sciences
community Social Sciences
newspaper Social Sciences
Indonesia Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2006 2019

  • 559 Citations
  • 10 h-Index
  • 201 Article
  • 14 Conference contribution
  • 2 Chapter
  • 2 Review article
Open Access
cancer
literacy
Health
Education
health information
1 Citation (Scopus)

Augmented reality: A systematic literature review and prospects for future research in marketing and advertising communication

Yussof, F. M., Mohamed Salleh, S. & Ahmad, A. L., 1 Jan 2019, Lecture Notes in Networks and Systems. Springer, p. 459-473 15 p. (Lecture Notes in Networks and Systems; vol. 67).

Research output: Chapter in Book/Report/Conference proceedingChapter

Augmented reality
Marketing
Consumer behavior
Communication
Malaysia
ethnic group
level of information
Analysis of variance (ANOVA)
communicative action