Fingerprint Dive into the research topics where School of Media and Communication Studies is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Malaysia Social Sciences
news Social Sciences
Internet Social Sciences
social media Social Sciences
communication Social Sciences
community Social Sciences
newspaper Social Sciences
Indonesia Social Sciences

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Research Output 2006 2019

  • 475 Citations
  • 9 h-Index
  • 195 Article
  • 14 Conference contribution
  • 2 Chapter
  • 2 Review article
Open Access
cancer
literacy
Health
Education
health information

Augmented reality: A systematic literature review and prospects for future research in marketing and advertising communication

Yussof, F. M., Mohamed Salleh, S. & Ahmad, A. L., 1 Jan 2019, Lecture Notes in Networks and Systems. Springer, p. 459-473 15 p. (Lecture Notes in Networks and Systems; vol. 67).

Research output: Chapter in Book/Report/Conference proceedingChapter

Augmented reality
Marketing
Consumer behavior
Communication

Dasar keselamatan siber malaysia: Tinjauan terhadap kesedaran netizen dan undang-undang

Translated title of the contribution: Cyber security policy: Review on netizen awareness and lawsPitchan, M. A. & Omar, S. Z., 1 Jan 2019, In : Jurnal Komunikasi: Malaysian Journal of Communication. 35, 1, p. 103-119 17 p.

Research output: Contribution to journalArticle

Open Access
Data privacy
security policy
Consumer protection
Computer crime
Internet